I'm Melissa Slawsky

Melissa Slawsky, Ph.D. is a growth partner and strategic advisor who helps evolving brands innovate for sustainable success. 

She's the host of the Beyond Peak Performance® podcast, author of 3 books and 75+ articles to help the entrepreneurial community create more value, better meet user needs, and drive sustainable growth.

A serial entrepreneur and self-admitted personal and professional development "junkie," she's obsessed with helping individuals and organizations achieve their business goals. 


Featured in

Customers served! 75 +   ARTICLES and counting 


Writing by topic

Growth Strategies

  • How to Hit Your Targets in More Efficient Ways
  • How to Plan Without Getting Lost in the Details
  • Five Steps for More Clarity & Direction in the New Year
  • Five Ways Your Brand Can Simplify Your Product Roadmap
  • The Importance of Clarifying Your Business Purpose
  • Create a Better Content Strategy for Marketing AI & Automation Tools
  • The Case for Neuroscience in Marketing, Archetype Marketing series
  • The Problem with Categories
  • When You Can't Niche Down, Look Up
  • What's Your Signature Story (and why you need one...)
  • 7 Deadly Sins of Digital Marketing, Medium series
  • Redefining Failure as an Entrepreneur, Medium
  • 7 Things to do if your'e a business owner who dreads the holidays, Medium
  • What to do if you have a hard time choosing the EXACT problem you solve in your business, Medium
  • Are you chasing away your dream clients trying to be perfect?, Medium
  • How to tell if you're giving your clients and customers what they ACTUALLY want, Medium
  • Writing a book? Here's 5 of the biggest book marketing mistakes [and what to do instead], Revision Division guest post
  • Your biggest competition in business? [It's not what you think}, Medium
  • How to create coaching packages that sell [even if you hate selling], Medium
  • It's not about you: the best piece of business advice for new entrepreneurs, Medium
  • They say you're your ideal client... but what if that's not true?, Medium
  • Crowdselling: How a Five-Dollar Ebook sells for $48.50, Medium

MVE (Meaning, Value, Experience)™

  • On Game Theory, Motivation, & Fulfillment
  •  3 Business 'Levers' That Are Often Overlooked, LinkedIn article
  • 3 Shifts for Type-A Business Owners to Satisfy Their B-Level Needs, Beyond Peak Performance series
  • The Value of Meaning (as taught by a sound wave tattoo...)
  • On Impact: What is the Legacy You Want to Leave Behind?
  • Tell Me What Car You Drive (and I'll tell you your brand archetype...), Archetype Marketing series
  • The Role of Expectation in Emotional Response (and why it matters to your business)


  • Evolving: The Future of MarTech & Archetype Marketing, Archetype Marketing series
  • Examine Your Brand (and how you've evolved), Archetype Marketing series
  • What to do if you feel stuck, LinkedIn series


  • High-Performance Lessons from a Single-Speed Bike, Beyond Peak Performance series
  • Why High-Performing Business Owners Burn Out (and what to do about it), Beyond Peak Performance series
  • 3 Formulas to Know When Working Harder Stops Working for You, Beyond Peak Performance series
  • Over-Preparation: A Pitfall for the High-Performer, Beyond Peak Performance series
  • Why Great Work No Longer Speaks for Itself (and what to do about it...), Beyond Peak Performance series
  • What Stops High-Performers from Putting Themselves Out There (and what to do about it), Beyond Peak Performance series


  • Evolving: The Future of MarTech & Archetype Marketing, Archetype Marketing  series
  • The Role of MarTech in SEO, Guest Feature in Serpstat 
  • Visualizing Brand Analytics, Archetype Marketing series
  • From Consulting to SaaS, LinkedIn series
  • Why Creativity Thrives in a Crisis (A call to arms for creatives)

  media Features  

Features by Format

  • Academic

  • Blog

  • Magazine

  • PR Mentions


Books & Media

Business Books

Books for business development and optimization. 


Growth Strategies

Insights and inspiration to grow your business.


Brand Matters

Musings on meaning, value, and sustainable business growth.



Performance insights for personal and business growth.



Tech resources to grow your business.

Tech resources

"Where purpose meets innovation and performance"

The purpose of my writing is to help entrepreneurs and business owners create more value (EVA, MVA, EVS), better meet user needs (UX, CX), and drive sustainable growth (profitability and performance.) - Melissa Slawsky, Ph.D.

Works by Channel

LinkedIn Articles


3 Business 'Levers' That Are Often Overlooked

Business Model Evolution

Consulting to SaaS (series)


What to do when you feel stuck (series)


5 Things Anyone in Music & Business Can Learn from The Piano Guys

Medium Stories

Helpful reframes for personal and business growth


Crowdselling: How a Five-Dollar Ebook Sells for $48.50

CEO Mindset

It’s Not About You: The Best Piece of Business Advice for New Entrepreneurs


Redefining Failure as an Entrepreneur


Your BIGGEST Competition in Business? [It’s not what you think…]


On Impact: What is the Legacy You Want to Leave Behind?


They Say You’re Your Ideal Client… but what if that’s not true?


Chasing Away Your Dream Clients Trying to Be “Perfect?”


What to do if you have a hard time choosing the EXACT problem you solve in your business

Alexis Ray

If you need help carving out your message and making it tangible, this woman will SHOCK you with her skills. I spent five months trying to figure it out and she did it in less than 24 hours.

I swear! I've never seen anything like it, or HER.

Melissa is a gifted content creator. She has a knack for auditing content, finding weaknesses and implementing improvements. She excels at creating original content for new programs, and she enthusiastically shares recommendations for improvement across the business.                                                    

Brian Shaw

Former CFO, Attract Clients Online

When I first started working with Melissa, I had a masterclass with 5 students and wanted to grow the enrollment. She helped me with many brilliant ideas, strategies for marketing, and inspiration during my low points. I now have 12 students in my Masterclass, at a price point that's 50% more than my original offer (with my best months of sales.)

Wan How

Project Management & Career Coach

Melissa helped me figure out who I should be focusing on for my ideal clients, and she came up with creative ways to find and connect with them.  Straightforward and no-nonsense, she knows her stuff and is happy to go the extra mile to share her knowledge and expertise. She just GOT me and what I'm trying to do, and in my experience, that's rare.

Gina Longo

Leadership Trainer & Coach

Melissa helped me refine my marketing strategy and dial in my message in a way that reflects my brand and personal style. As a result of her expert help, support, and encouragement I am on track to fill my group coaching program.

Anne O'Reilly

Business Growth Strategist & Trainer

Melissa used all my own words, images, and ideas to create a cohesive theme between my launch materials. Her understanding of who I am and what I'm about make a hectic process smooth and more manageable.

Amy Bernier

Say Yes Coaching

Someone like Melissa, who can think outside the box, while understanding exactly what is inside the box, can provide an extremely useful set of eyes and ears to understand where your business is and where it can go.

Eric Pflaging

Audio Engineer & Media Mogul, Hillside Studios


Resources to Evolve

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Asheville, NC

Copyright © Melissa Slawsky 2023

Copyright 2023 © Melissa Slawsky - All Rights Reserved