Performance innovation serviceS

For Evolving Organizations 

Growth strategy and performance innovation for evolving organizations preparing to scale

Strategy & Insights for Rapid Evolution

innovate (Identifying new & novel opportunities & Valuable Advancements through empathy)™

Scaling your business? Optimize your strategies for rapid change with an accelerated and collaborative performance innovation process to create more value with your products and services, better meet user needs, and drive sustainable growth.

Product Innovation

Increase Long-Term Value of products and services (EVA, MVA, and EVS)

Process Optimization

Maximize efficiency and elevate Customer Experiences (CX)  for evolving market demands

Organizational Alignment

Align on values while ensuring the Voice of the Customer is the loudest in the room

Operational Excellence

Continual improvement for ever-evolving profitability and performance.

The Future of Innovation Strategy


Harnessing innovative tech, AI, and proprietary frameworks to provide the insights and implementation to maximize the return on innovation investments and improve overall business performance.

REAL-TIME INSIGHTS to COntinually improve

  • Tech & AI Adoption
  • Marketing trends
  • Brand-Market Fit
  • Employee Values
  • Operational Excellence
  • Brand Innovation


client Testimonials

Melissa Slawsky has been a tremendous help in advancing my business. I deal in many different types of media, and in every case, she has given me sound advice, including lots of ideas I hadn't even considered. 

Someone like Melissa, who can think outside the box, while understanding exactly what is inside the box, can provide an extremely useful set of eyes and ears to understand where your business is and where it can go.

In short, I highly recommend Melissa to anyone looking to take their business to the next level.

Eric Pflaging, Hillside Studios

Alexis Ray

If you need help carving out your message and making it tangible, this woman will SHOCK you with her skills. I spent five months trying to figure it out and she did it in less than 24 hours.

I swear! I've never seen anything like it, or HER.

Melissa is a gifted content creator. She has a knack for auditing content, finding weaknesses and implementing improvements. She excels at creating original content for new programs, and she enthusiastically shares recommendations for improvement across the business.                                                    

Brian Shaw

Former CFO, Attract Clients Online

When I first started working with Melissa, I had a masterclass with 5 students and wanted to grow the enrollment. She helped me with many brilliant ideas, strategies for marketing, and inspiration during my low points. I now have 12 students in my Masterclass, at a price point that's 50% more than my original offer (with my best months of sales.)

Wan How

Project Management & Career Coach

Melissa helped me figure out who I should be focusing on for my ideal clients, and she came up with creative ways to find and connect with them.  Straightforward and no-nonsense, she knows her stuff and is happy to go the extra mile to share her knowledge and expertise. She just GOT me and what I'm trying to do, and in my experience, that's rare.

Gina Longo

Leadership Trainer & Coach

Melissa helped me refine my marketing strategy and dial in my message in a way that reflects my brand and personal style. As a result of her expert help, support, and encouragement I am on track to fill my group coaching program.

Anne O'Reilly

Business Growth Strategist & Trainer

Melissa used all my own words, images, and ideas to create a cohesive theme between my launch materials. Her understanding of who I am and what I'm about make a hectic process smooth and more manageable.

Amy Bernier

Say Yes Coaching

We needed someone to revamp our online curriculum and Melissa went above and beyond with a complete consolidation of all of our content and course materials for our year-long mastermind.

Pamela Bruner

7-Figure Business Coach, Attract Clients Online

Evolving your business?


Answer 31 questions and we'll send you a comprehensive guide with specific recommendations to navigate your business evolution, including unique strengths and untapped opportunities to improve your business performance.


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Asheville, NC

Asheville, NC

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